Elaph a new era

The new visual way to view the news

What is Elaph?

ELAPH MEANS “The coming together” and is derived from Saudi Arabia

Elaph.com is the leading around the clock Arabic news portal. Launched on 21 May 2001, soon to become the number one source of instant news from around the world. With staff, correspondents and freelance writers spread across the globe, Elaph covers the news when and where it occurs instantly.

In addition to its Home page, Elaph publishes specialist sections covering News, Business, Culture, Sports, Entertainment, Lifestyle & Video with more sub-sections being planned.

With a global audience of 1.3 million unique users per month (August 2010) and a monthly average of over 7 million page views Elaph can truly deliver your marketing message to the Arabic world.

1,750 subscribers (22 June 2012)

56,202 people like Elaph (22 June 2012)

91,367 followers (22June 2012)

Elaph Section Contents

News – the latest breaking news from across the Middle East and globally

Economics – the latest business news from across the Region and globally from all industry sectors

Culture – covering the latest in Literature, classical music, cinema and drama

Entertainment – popular music, celebrities, society, TV & Radio

Sport – the latest news for football, tennis, horseracing, athletics, motorsport & basketball

Lifestyle – Fashion, Technology, Health, Motors, Travel

Videos – Elaph produces it’s own infotainment pieces

Elaph' Reach

Regional

 

GCC

Visits

 

 

 

 

North Africa

 

 

 

 

 

 

LEVANT

 

 

 

 

Western Europe

Northern Europe

North America

Top cities viewing elaph

Dubai

Cairo

Amman

Bagdad

Beirut

Kuwait

Doha

Dhahran

Casablanca

Tunis

Rabat

Abu Dhabi

Alexandria

As Sulaymaniyah

Manama

Tripoli

Muscat

Riyadh

 

USA

 

UAE

 

 

 

Egypy

 

Canada

 

 

 

Morocco

 

Iraq

 

 

 

 

 

Jordan

 

UK

 

 

 

Germany

 

Lebanon

 

 

 

Sweden

 

Kuwait

 

 

 

France

 

Algeria

 

 

 

Iraq

 

Saudi Arabia

 

 

 

 

 

Qatar

 

Tunisia

 

 

 

Libya

 

Bahrain

 

 

 

Oman

 

Palestine

 

 

 

 

Elaph’s Readers

Sex

Age

Profession

M

F

15 - 24

25 - 34 35 - 44

45 - 54 55+

Senior Management

Professional

Technical

Administrative

Skilled

Sales

Other

Income

Education

$0 - 10,000

$10 - 25,000

S25 - 50,000

S50 - 75,000

$75 - 100,000

$100 - 200,000 $200,000 +

Degree (Graduate)

Degree (Post Graduate)

Secondary

Other

Elaph’ Viewers

Reader Source

Daily Visits

Return

New

SUMMARY OF ELAPH READERS

Time of Visit

Highly educated

 

High income male & female professionals

 

Aged between 25 - 44

 

Readers view Elaph at all times during the

 

day

 

Even traffic flow over the course of a week

 

High returning visitors 67%

 

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

00 - 6am

6:01 - 12:00

12:01 - 6 pm

6:01 - 11:59

 

 

 

Elaph' New Look

Home Page

The new look Elaph has a cleaner look and feel, easier to navigate,

with a reduced amount of sections, making it more intuitive for the

 

 

 

reader and increasing dwell time on the site

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Elaph’ New Look

Section Page

This new look will also be reflected across all Section pages

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Elaph’ New Look

Sub Section Page

SECTION NEWSWALLS

The new visual way to view our sections

News Wall Sponsorship

Option 1

The News Wall is a pictorial arrangement of the news (1), when hovering over a picture the headline comes up on the right hand side to give the user a preview and allow them to quickly browse 16 news stories in one place. When the user see an article of interest they can click to read the full article (2).

1

2

 

 

Summary of story displayed as users rollover pictures

News Wall Sponsorship

Option 2

The News Wall can be set to keep the user on the same page by loading the full story in front of the News Wall to give the brand sponsoring the page 100% visibility.

With story triggers enabling user to make the next click

The user does not open a different page or browser, and is proven to increase dwell times and decrease bounce rates..

News Wall Sponsorship

728 x 90 Ad unit

Clickable background linking to CTA page

Call to Action clickable

Social Media Links

News Wall Sponsorship

Clicking the story keeps you in the same browser and keeps the reader more engaged.

Hover over story to get the headline, with 12 stories giving the reader the content without having to scroll.

Tablet and Mobile Apps

The new visual way to view Elaph on the move

For mobile campaigns across www.elaph.mobi Tablet or Mobile Apps please talk to Mahmoud Iswiad Ad Falcon on +971 56 6250303

Elaph' on the move

Elaph has an active mobile readership whether it is on Tablet or Smart Phone equating to an average of 10.49% of our overall readership

900,000

 

 

 

800,000

 

 

 

700,000

 

 

 

600,000

 

 

 

500,000

 

 

 

400,000

 

 

 

300,000

 

 

 

200,000

 

 

 

100,000

 

 

 

0

 

 

 

January

February

March

April

Page Views

Visits

Unique Visits

With the new release of our Mobile App available across all platforms in both Tablet and Smart Phone formats, we expect to see a huge rise in mobile readers.

 

 

 

Elaph' Mobile Application

Tablet

The new look Elaph is replicated on the newly launched tablet application and

 

 

will give our mobile readers easy navigation options to reach the news and is

 

 

available across all platforms

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The banner size are 320 x 50 px for both iphone and android

 

Elaph' Applications

Mobile

The new look Elaph is replicated on the newly launched phone

application and will give our mobile readers easy navigation options

to reach the news and is available across all smart phone platforms

The banner size is 320 x 50 px for both iPhone and Android

Elaph Video

Daily Infotainment

 

Elaph' Video

Video

Elaph launched it’s media player on 1st December 2010 and offers readers a varied

program of 4 minute exclusive infotainment pieces which can be sponsored by one

 

company giving brand exposure for a month long period on the Home Page with

 

unlimited views.

 

Video Player sponsorship cost: $19,950 per month including Pre Roll Video and the

 

300 x 250 banner

Elaph' Video

Video Views

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

January

February

March

April

Unique Users

Visits

Page Views

ADVERTISING SIZES & RATES

Cost effective solutions to reach your audience

ADVERTISING SIZES & SPECS

Leaderboard

728x90

Medium Rectangle

300x250

STANDARD BANNER GUIDELINES

Submission Lead Time

Min 3 business days before campaign start

Best Practice

For times when the user's browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

 

728 x 90

120 x 600

300 x 250

300 x 600

 

 

 

 

 

Max Initial File Load Size

40 KB

40 KB

40 KB

40 KB

 

 

 

 

 

Max Animation Length

15 sec

15 sec

15 sec

15 sec

 

 

 

 

 

ADVERTISING SIZES

Half Page

 

Skyscraper

300x600

 

120x600

 

 

 

RICH MEDIA GUIDELINES

 

728 x 90

120 x 600

300 x 250

300 x 600

 

 

 

 

 

Max Initial File Load Size

40 KB

40 KB

40 KB

40 KB

 

 

 

 

 

Max Video Length

30 sec

30 sec

30 sec

30 sec

 

 

 

 

 

Max Video & Animation Frame Rate

24 fps

24 fps

24 fps

24fps

 

 

 

 

 

Advertising Options

Elaph can offer different advertising options throughout the site at cost effective rates.

Type

Size

Position

Home Page CpM

Run of Site CpM

Rate

Rate

 

 

 

 

 

 

 

 

Leader board

728 x 90

In the masthead

$28

$24

 

 

 

 

 

Expandable leader

728 x 180

In the masthead

$32

$28

board

 

 

 

 

 

 

 

 

 

Sky scraper

120 x 600

Static in browser

$26

$22

 

 

 

 

 

MPU

300 X 250

Next to video player

$24

$20

 

 

 

 

 

Banner

728 x 90

Above Section Intro’s

$24

$20

 

 

 

 

 

Half Page

300 x 600

Available in Section and

NA

$24

Sub Sections

 

 

 

 

 

 

 

 

 

 

 

Pre roll video in all videos

 

 

Video Advert

30kb

listed for maximum of 30

$7,500

NA

 

 

seconds

 

 

 

 

 

 

 

News Wall Advertising Options

Elaph has incorporated the News Walls from 8 May 2012 and these will include a 728 x 90 banner, branded wallpaper background and branded header throughout the section or subsection.

 

 

Section

Section cost per

Subsection cost

 

 

month ($)

per month ($)

 

 

 

 

 

 

 

 

NEWSWALL

Bespoke package

Section or subsection choices

100% SOV

100% SOV

 

 

 

 

 

YES

 

News

$9,500

$4,000

 

 

 

 

 

 

 

Business – Banking & Finance,

 

 

YES

 

Construction & Real Estate, Oil &

$7,500

$3,000

 

 

Gas, Transport, Retail

 

 

YES

 

Sport – Football, Tennis,

$8,500

$3,500

 

Motorsport, Athletics, Basketball

 

 

 

 

 

 

 

 

 

YES

 

Entertainment

$7,500

$3,000

 

 

 

 

 

YES

 

Culture

$7,500

$3,000

 

 

 

 

 

YES

 

Lifestyle – Fashion, Health,

$7,500

$3,000

 

Electronics, Travel, Motoring

 

 

 

 

 

 

 

 

 

Client own bespoke

Includes set up

Within any section

$11,500

 

News Wall

 

CONTACT ELAPH

Stuart Matthewson

Head of Sales & Advertising – MENA

Elaph Publishing Ltd

PO Box 4140

Office 15, 6th Floor Thuraya Tower 2

Dubai Media City

Dubai

United Arab Emirates

Mobile: +971 50 558 8467

Office: +971 4 386 3455

Email: stuart@elaph.com

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